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Minimum Viable SEO: How to Boost Your Visibility & Credibility On a Budget
Wednesday August 20, 2025 7:30am - 9:00am CDT
DreamBank
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Description:

If you’re already investing in content marketing but haven’t seen real results from SEO—or haven’t tried it at all—this talk is for you. SEO today isn’t about gaming the algorithm or writing dry, keyword-stuffed blog posts. It’s about making sure your best content gets discovered by the right people, at the exact moment they’re searching for solutions like yours.

In this session, content strategist and SEO consultant Olivia Barrow will show you how to integrate modern SEO best practices into your existing content workflows—even if you only publish one article a month. You’ll learn how to validate your content ideas with keyword research, create articles that match search intent, and optimize posts so they rank better in search without sacrificing clarity or credibility.

This is not a technical SEO workshop—it’s a practical, approachable framework for small marketing teams that want to get more ROI from content they’re already creating. Whether you’ve had disappointing SEO results in the past or have never touched it, you’ll leave with a clear, actionable process for increasing your visibility and establishing your brand as a trusted authority in your industry.

Key Takeaways:

Why traditional “SEO content” no longer works—and what to do instead

How to layer SEO onto a content strategy focused on thought leadership and trust

A simple keyword research method for validating blog topics

How to structure and optimize articles to match search intent & reader knowledge level

How to tap into internal expertise to add original insights to your content

When and how to use GenAI to enhance your content

How to get started even if your site has technical issues or past content that’s not optimized
Event Organizers
avatar for Margie Romani

Margie Romani

Social Media Breakfast - Madison
Social Media Breakfast Madison is a non-profit, volunteer-run organization with a focus on social media education and professional industry networking. Our monthly events are FREE, and engage an ever-growing group of diverse professionals from a variety of industries including: academic... Read More →
avatar for Genéve Friede

Genéve Friede

Board Member, Social Media Breakfast - Madison
Experienced Store Manager and Store Social Media Manager with a demonstrated history of working in the non-profit industry. Skilled in Grassroots Marketing, Operations Management, Coaching, Retail, and Sales. Strong sales professional with a Associate’s Degree focused in Electron... Read More →
Sponsors
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Wednesday August 20, 2025 7:30am - 9:00am CDT
DreamBank 821 E Washington Ave, Madison, WI 53703
  Free, Hybrid

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