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Friday, August 22
 

8:00am CDT

Twenty Minute Collaborations Salon: Collaborative Food Lessons
Friday August 22, 2025 8:00am - 9:30am CDT
Restaurant experience provides the best stories to illustrate collaborative lessons. Join Twenty Minute Collaborations host, Gregg Potter at 100State for a live podcast recording illuminating collaboration skills from our restaurant experience. Guests will be two local restaurant veterans who will share a story. Questions will be asked by both host and audience to discover important and impactful tips and tricks to better design and lead our collaborative efforts. It will be an entertaining way to begin your day!

This experience is curated for participants to consider the stories and lessons being shared and examine how this shows up in their lives. This intimate and casual experience will host two interviews and time for Gregg Potter to work with the audience on how collaboration shows up in their lives.

Hosted by 100state
Event Organizers
avatar for Gregg Potter

Gregg Potter

Founder, International Institute on Collaboration

Friday August 22, 2025 8:00am - 9:30am CDT
100 State 17 S Fairchild St FL 7, Madison, WI 53703
  Free, In Person

8:00am CDT

Tech Recycling Event
Friday August 22, 2025 8:00am - 1:00pm CDT
Bring your old laptops, cell phones, tablets, and other digital devices to be reused or recycled! Madison-based nonprofit DANEnet is teaming up with Cascade Asset Management to collect residential digital devices to be securely wiped then recycled or refurbished for distribution to low-income households without computers. It’s good for our community AND good for the planet!

- BRING: computers, laptops, monitors, TVs, computer devices, smart watches, tablets, and cellphones.
- DO NOT BRING: appliances, copiers, fax machines, medical tech devices, or technology from businesses.

For a detailed list of all tech that can be accepted at this event, use the WI DNR list as a guide here: https://tinyurl.com/49p4dxja
If your business is interested in hosting a computer recycling event or has questions about business equipment recycling, contact info@danenet.org.

Hosted by DANEnet 
Event Organizers
avatar for Sarah Linn

Sarah Linn

Director of Development, DANEnet
Sponsors

Friday August 22, 2025 8:00am - 1:00pm CDT
Warner Park 2930 N Sherman Ave, Madison, WI 53704
  Free, In Person

10:30am CDT

Mastering Strategic Pricing for Cash Flow Management
Friday August 22, 2025 10:30am - 12:00pm CDT
This session provides practical strategies for determining the right pricing for your product or service to optimize profitability and sustain business growth. Participants will explore how to evaluate competitors, brand value, and customer segmentation to create pricing strategies that align with their business goals. Through an interactive approach, attendees will gain insights into the financial and psychological aspects of pricing, empowering them to make informed decisions that drive success.  

90 minutes (Includes a 60-minute presentation and a 30-minute interactive workshop on pricing strategies using Excel)
Key Takeaways:

1. Develop Strategic Pricing Skills
– Learn how to determine the right price for your product or service.
– Understand how to factor in competitors, perceived/brand value, and personal experience when setting prices.
– Explore how to account for overhead and other indirect costs when direct costs are minimal.
– Compare different pricing models, such as bundled pricing or subscription-based pricing, beyond the traditional price-per-product model.

2. Price for Customer Segmentation
– Discover strategies for pricing tailored to different customer segments.
– Evaluate whether listing your pricing publicly (e.g., on a website) is appropriate for your business model.

3. Maximize Profitability through Pricing
– Identify methods for increasing profit margins through optimized pricing strategies.
– Balance competitive pricing with maintaining perceived value and brand integrity.

Hosted by WEDC via the Main Street Bounceback Program
Event Organizers
avatar for Heather Ferguson

Heather Ferguson

Program Manager, UW-Madison SBDC
Sponsors

Friday August 22, 2025 10:30am - 12:00pm CDT
Virtual
  Free, Virtual

11:00am CDT

Big Time! Your Big Biz Story in a Big Way
Friday August 22, 2025 11:00am - 1:00pm CDT
BIG TIME! Tell Your Big Biz Story in a Big Way

Harness the power of storytelling! In this engaging workshop, we'll transform your entrepreneurial journey—whether heart-wrenching, heroic, or humorous —into a compelling narrative that revisits your 'why' and reconnects with your audience.

Open to all entrepreneurs! Perfect for small business owners and creative thinkers from all backgrounds who believe in building businesses with purpose. Inclusive and diverse perspectives encouraged here.

What you'll take away:

- Innovative approaches to share your unique business story
- A renewed connection to the purpose that drives your work
- Creative techniques to uncover a new drive for positive change

Through meaningful conversation and practical exercises, we'll explore powerful storytelling themes, like SUSTAINABILITY, PURPOSE, INCLUSIVITY, CREATIVITY, EMPOWERMENT.

Hosted by 100state
Event Organizers
avatar for Laura Paisley Beck

Laura Paisley Beck

Head Content Creator, Wa'am Writes, LLC
Laura Paisley Beck, born and raised in Door County, WI, is a recovering insurance agent and award-winning salesperson from decades of corporate positions in Madison, WI. She has written articles and columns for various publications including the Peninsula Pulse, Door County Living... Read More →
Friday August 22, 2025 11:00am - 1:00pm CDT
100state 17 S Fairchild Floor 7 Madison
  Premium, In Person (Big Biz Story)

1:00pm CDT

Business Taxes 101: A Beginner’s Guide to Navigating Self-Employment and Small-Business Taxes
Friday August 22, 2025 1:00pm - 2:45pm CDT
Stepping into the world of business ownership brings with it the critical responsibility of understanding and managing business taxes. Whether you’re a fledgling entrepreneur, a freelancer transitioning to a formal business entity, or a small business owner, grasping the basics of business taxation is essential for legal compliance and financial optimization. This foundational webinar is tailored to demystify the basic concepts of business and self-employment taxes.

From determining your tax obligations based on your business structure to exploring potential deductions that can minimize your tax liability, we cover the essentials that every business owner needs to know. Equipped with this knowledge, you’ll be better prepared to make informed decisions, set aside the appropriate funds for taxes, and maintain the financial health of your business.

Topics covered will include:
• Understanding Business Tax Concepts: Learn the tax vocabulary and basic concepts related to federal and state taxes.
• Understanding your Obligations: Identify the tax obligations specific to different types of business entities and understand the threshold for self-employment taxes.
• Calculating Taxable Income for Businesses: Learn how to determine your business’s taxable income and implement strategies for tax planning and savings.
• Recognizing Tax Responsibilities: Gain insights into the spectrum of taxes your business may be responsible for, including federal income tax, self-employment tax, employment taxes (if applicable), and state taxes.
• Mastering Business Deductions: Discover key business deductions that can lower your taxable income and learn how to effectively leverage them for tax benefits.
• Navigating the Tax Filing Process: Understand the step-by-step process of filing your business taxes, including where to file, what information and documents are needed, and deadlines to be aware of.
• Implementing Effective Record-Keeping Strategies: Learn the importance of maintaining accurate financial records for tax purposes, what records to keep, and for how long, to ensure compliance and facilitate tax preparation.

Please note: This session is NOT intended to be an individual tax planning session. For personalized 1040 advice, please consult with your tax professional

Hosted by Wisconsin SBDC at UW-Madison
Event Organizers
avatar for Heather Ferguson

Heather Ferguson

Program Manager, UW-Madison SBDC
Sponsors

Friday August 22, 2025 1:00pm - 2:45pm CDT
Virtual
  Free, Virtual

2:00pm CDT

Startup 2.0: AI Agents Meet 'The Sims'
Friday August 22, 2025 2:00pm - 3:00pm CDT
Have you ever played the game The Sims?

If not, the core gameplay revolves around creating and controlling virtual people known as "Sims," managing every aspect of their lives, from relationships and careers to personal needs and desires.

But what if while you were sleeping all the characters in The Sims acted autonomously by making decisions, interacting with others, and building a society on their own?

Enter AI Agents—an emerging technology that's redefining productivity for startups and small businesses. AI Agents independently automate complex workflows, integrate seamlessly across multiple tools, and allow teams to reclaim valuable hours.

We're not just talking about ChatGPT or Grok—this is an entire ecosystem of intelligent agents that operate autonomously or collaboratively, dramatically amplifying your team's effectiveness.

As a startup or small business owner, you're constantly balancing limited hours against endless demands, and agents can help fill-in the gaps.
Event Organizers
MW

Matthew Walz

Founder & CEO, The Jenny Project
Friday August 22, 2025 2:00pm - 3:00pm CDT
TBA TBD somehwere downtown
  Free, In Person

4:00pm CDT

Her Network: Facilitated Networking for Humans
Friday August 22, 2025 4:00pm - 6:00pm CDT
*One Day. Everyone's Invited. Real Conversations Only.* Once a year, we open our doors to everyone. Not your typical networking event, Her Network is facilitated, curated conversations designed to connect and shine a light on attendees' mutual humanity.

Here's how it works: you'll join a small group, get a meaningful question or prompt, and dive in. After 6-7 minutes, we ring the bell and you rotate. New group; new prompt. We promise unexpected insights, ideas, and genuine connection.

Hosted by StartingBlock Madison
Event Organizers

Friday August 22, 2025 4:00pm - 6:00pm CDT
StartingBlock Madison 821 E. Washington Ave., Madison
  Free, In Person

5:00pm CDT

Founders Finish Line Happy Hour
Friday August 22, 2025 5:00pm - 8:00pm CDT
End your Forward Fest week on a high note! Join us for a relaxed, high-energy happy hour where founders, creatives, and big thinkers come together one last time to connect, reflect, and celebrate everything this week inspired.

Whether you made new connections, launched new ideas, or just soaked in the energy—this is your moment to kick back, raise a glass, and toast to what’s next.

Hosted by 100state
Event Organizers
avatar for Kelly Pagac

Kelly Pagac

Community and Program Director, 100state
Friday August 22, 2025 5:00pm - 8:00pm CDT
100state 17 S Fairchild Floor 7 Madison
  Free, In Person
 
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