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Wednesday, August 20
 

7:30am CDT

Minimum Viable SEO: How to Boost Your Visibility & Credibility On a Budget
Wednesday August 20, 2025 7:30am - 9:00am CDT
Description:

If you’re already investing in content marketing but haven’t seen real results from SEO—or haven’t tried it at all—this talk is for you. SEO today isn’t about gaming the algorithm or writing dry, keyword-stuffed blog posts. It’s about making sure your best content gets discovered by the right people, at the exact moment they’re searching for solutions like yours.

In this session, content strategist and SEO consultant Olivia Barrow will show you how to integrate modern SEO best practices into your existing content workflows—even if you only publish one article a month. You’ll learn how to validate your content ideas with keyword research, create articles that match search intent, and optimize posts so they rank better in search without sacrificing clarity or credibility.

This is not a technical SEO workshop—it’s a practical, approachable framework for small marketing teams that want to get more ROI from content they’re already creating. Whether you’ve had disappointing SEO results in the past or have never touched it, you’ll leave with a clear, actionable process for increasing your visibility and establishing your brand as a trusted authority in your industry.

Key Takeaways:

Why traditional “SEO content” no longer works—and what to do instead

How to layer SEO onto a content strategy focused on thought leadership and trust

A simple keyword research method for validating blog topics

How to structure and optimize articles to match search intent & reader knowledge level

How to tap into internal expertise to add original insights to your content

When and how to use GenAI to enhance your content

How to get started even if your site has technical issues or past content that’s not optimized
Event Organizers
avatar for Margie Romani

Margie Romani

Social Media Breakfast - Madison
Social Media Breakfast Madison is a non-profit, volunteer-run organization with a focus on social media education and professional industry networking. Our monthly events are FREE, and engage an ever-growing group of diverse professionals from a variety of industries including: academic... Read More →
avatar for Genéve Friede

Genéve Friede

Board Member, Social Media Breakfast - Madison
Experienced Store Manager and Store Social Media Manager with a demonstrated history of working in the non-profit industry. Skilled in Grassroots Marketing, Operations Management, Coaching, Retail, and Sales. Strong sales professional with a Associate’s Degree focused in Electron... Read More →
Sponsors
Wednesday August 20, 2025 7:30am - 9:00am CDT
DreamBank 821 E Washington Ave, Madison, WI 53703

8:30am CDT

Wisconsin Founders and Funders Breakfast
Wednesday August 20, 2025 8:30am - 10:30am CDT
Join other founders, investors, and innovators in the Wisconsin ecosystem for breakfast with Hyde Park Venture Partners, a Chicago-based early stage venture capital firm who invests in midwest-based companies, for a community event focused on helping companies raise their first or second round of institutional venture capital.

Hosted by Hyde Park Venture Partners

Wednesday August 20, 2025 8:30am - 10:30am CDT
Hollander Grand Cafe - Hilldale 701 Hilldale Way Madison, WI 53705

11:00am CDT

Entrepreneur Networking Event
Wednesday August 20, 2025 11:00am - 1:15pm CDT
Join us for an exciting event designed to connect and energize entrepreneurs at all stages of business! Hosted by the Madison College Center for Entrepreneurship, this networking event marks the kickoff of our yearlong focus on Finance for Entrepreneurs — and you're invited.

What to Expect:
- Open Networking with local entrepreneurs and small business owners
- Resource Tables from local partners and support organizations
- Interactive 20-Minute Roundtable Sessions on:
- Pricing & Profitability
- Budgeting & Cash Flow
- Funding & Financing
- Personal Finance for Entrepreneurs
- Light Food & Beverages Provided

Whether you're just starting out or scaling up, this event is a chance to connect, learn, and find resources that can support your financial growth and business goals.

Free to attend – registration encouraged.

Start your financial journey with us and build meaningful connections in the process!

Hosted by Center for Entrepreneurship at Madison College
Event Organizers

Wednesday August 20, 2025 11:00am - 1:15pm CDT
Madison College - Truax Campus 1701 Wright Street Madison, WI 53704

3:00pm CDT

Happy Hour! Startup Finance & HR: What Founders – and Investors – Care About
Wednesday August 20, 2025 3:00pm - 6:00pm CDT
Enjoy free drinks and light hors d’oeuvres! This session is built for early-stage founders who want to set their startups up for long-term success. We’ll break down the essential accounting, tax, financial, and HR strategies you need to get right from the beginning—whether you’re gearing up for your first raise or just getting started. Learn how to build a back office that supports growth, avoids costly missteps, and earns investor confidence. Expect practical advice, real-world examples, and a chance to ask your burning questions.
Event Organizers
MF

Marnie Farrell

Office/Tax Admin, Fine Point Consulting
Wednesday August 20, 2025 3:00pm - 6:00pm CDT
The Cooper's Tavern (2nd floor) *20 W. Mifflin St
  Free, In Person

4:00pm CDT

EdTech Entrepreneur Exchange
Wednesday August 20, 2025 4:00pm - 6:00pm CDT
Join us for an engaging gathering of EdTech entrepreneurs, product leaders, researchers, funders, and policy advocates. The EdTech Entrepreneur Exchange is a unique opportunity to network, collaborate, and share insights on the future of education technology. Whether you're building tools for K-12, higher ed, workforce development, or lifelong learning, this event offers space to exchange ideas, find partners, and uncover new opportunities. The program includes open networking and small-group discussions focused on building solutions that are inclusive, scalable, and research-informed. Appetizers and drinks will be available.

Hosted by Flexion, Inc. & Filament Games
Event Organizers
avatar for Jennifer Javornik

Jennifer Javornik

Chief Partnerships Officer, Filament Games
Jennifer Javornik is an international speaker and thought leader on the topics of game-based learning and games for positive impact. As a video game executive specializing in partnerships, revenue growth, and entrepreneurship, Ms. Javornik is currently the Chief Partnerships Officer... Read More →
Sponsors

Wednesday August 20, 2025 4:00pm - 6:00pm CDT
TBA TBD somehwere downtown

5:00pm CDT

Trivia: UX edition!
Wednesday August 20, 2025 5:00pm - 6:00pm CDT
UX/UI Pub Trivia: Bragging Rights, Beer, and Buttons That Actually Work

Passionate about UX? UI-curious? Plain old competitive? Join us for an hour-long pub-trivia event open to everyone—from first-timers to seasoned pros. Come with friends or solo—we’ll build teams on the spot so you can meet fellow Madisonians. Drinks can be purchased. Hamburger menus will be debated. Winners will be crowned. And maybe… Don Norman will be made proud.

Hosted by Functionaire
Location: The Deliciouser 931 E Main Street
Food and drink available for purchase. 

Event Organizers
Wednesday August 20, 2025 5:00pm - 6:00pm CDT
The Deliciouser 931 E Main St Suite 7, Madison, WI 53703
  Free, In Person

5:00pm CDT

Happy Hour with Venture Capitalists
Wednesday August 20, 2025 5:00pm - 8:00pm CDT
Venture capital fund managers from seven Wisconsin venture capital funds will be at the August 20 Jazz at Five performance on the South Hamilton side of the Capitol Grounds, across the street from Wonder State Coffee and the Best Western Park Hotel. The Badger Fund of Funds is sponsoring the event and will provide free beer for attendees. Come enjoy a beautiful Wisconsin evening and engage in some hot conversation about the Money for Minnows investments strategy and the future of venture capital in Wisconsin.

Hosted by Badger Fund of Funds
Event Organizers
LY

Larissa Yenkey

Analyst, Badger Fund of Funds
Wednesday August 20, 2025 5:00pm - 8:00pm CDT
Wisconsin State Capital Square on the South Hamilton side of the Capitol Grounds, across the street from Wonder State Coffee and the Best Western Park Hotel
  Free, In Person

6:00pm CDT

Cinema Showcase – Forward Fest Edition
Wednesday August 20, 2025 6:00pm - 9:00pm CDT
Join us for COPA Presents: Cinema Showcase - where we showcase screenings from some of Wisconsin’s most talented and visionary filmmakers—many of whom have gained national and international recognition, including at festivals like Cannes. More than just a night at the movies, COPA Movie Night often includes live workshops, behind-the-scenes conversations, and interactive Q&As with the creators themselves. Whether it’s screenwriting, directing, or DIY filmmaking tips, each event offers a hands-on opportunity to explore film as both a creative art form and a launchpad for entrepreneurial ventures.

Celebrate local cinema, connect with fellow storytellers, and discover how Wisconsin filmmakers are turning artistic passion into professional opportunity.

Community Organizations Promoting the Arts empowers community arts organizations and creative professionals by providing space that promotes programming for both youth and adults, so they can collectively advance missions, achieve goals, expand access to critical resources and create—together.  https://copamadison.org/

2841 Index Road, Fitchburg WI

Hosted by COPA (Community Organizations Promoting the Arts) & Wisconsin 48hr Film Project
Event Organizers
DS

Dale Sticha

COPA (Community Organizations Promoting the Arts)
avatar for Naomi Shumway

Naomi Shumway

Git Gud Gaming Lounge
Wednesday August 20, 2025 6:00pm - 9:00pm CDT
COPA (Community Organizations Promoting The Arts) 2841 Index Road, Fitchburg WI
 
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Forward Fest 2025
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